Why Aerial Advertising Is More Effective Than Ever

Aerial advertising has been around for decades, but it is still one of the most cost-effective and effective marketing tools available. This article discusses why aerial advertising is more powerful than ever! Now, more than ever, it's a way to get through digital noise and make your message get noticed by large numbers of people and potential customers.

Aerial sky banners grab attention, make your brand stand out and are an affordable method for advertising your product.

How long have aerial ads been used to inform the public?

Aerial advertising has been around for decades, though it's only recently that the technology to create and distribute these types of ads have become so advanced. In 1917, a company began distributing handbills from hot air balloons using kites as bait to get people’s attention below. It was then in 1923 when Felix Hausdor found a way to send messages from a plane by dropping handbills out of the sky.

Traditionally these types of campaigns were targeted at one specific event or location. But today they are more often used for regional-wide ad campaigns and brand awareness.

The effectiveness of aerial advertising

One survey revealed that 80% of respondents were able to remember the product or service advertised on an aerial banner, as well as 70% being able to recall at least half of the message.

Compared to outdoor advertising, this is an excellent retention rate. Considering that many direct-mail or email advertising campaigns have a response rate of less than 10%, aerial advertising can be effective, with an average response rate of 20%.

However, it's best if used in locations where groups of people gather. For example, an aerial banner flown over a sports stadium or concert would be more effective than one that flies over an empty field. Flying over a crowded beach in the summer can show your message to over 100,000 people in just a few hours.

In the spring and summer, concerts, airports, popular tourist destinations, and beaches are all prime spots for advertising your company. In addition, aerial advertising can be effective because it reaches people when their minds are at ease and they are more receptive to your message.

What should I know about aerial banners? 

Aerial banners are a great way to get your message out there. You're going to want the perfect location, but once you've secured it and have an idea of what you need for aerial banner design, all that's left is waiting until the right day arrives!

The price tag can be anywhere from 5,000 - 6,000 SEK per hour, depending on your location. It's important to see this as an investment on which you will get a return. That's because conversion rates on aerial advertising are better than on other forms of outdoor advertising. When you compare aerial advertising to buying a spot on TV or the radio, it is actually quite cost effective to put your message in the sky.

This is how airplane banner advertising works

Letter banners and logo boards are generally around 1.5 to 2 meters high. Pilots fly low to the ground with a tow hook and pick up the banner in flight. Once the banner is behind the aircraft, the pilot works hard to keep it at the right speed and altitude to best display your message. It takes good flying skills to fly banners.

Conclusion

Aerial advertising is a great way to get your message out there and capture the attention of many people. It doesn’t cost as much as tv or radio, but it has an excellent retention rate with tens of thousands of people viewing in just minutes time. If you are looking for a new marketing strategy that will help make your business more visible, contact us today! We specialize in aerial advertising and can work with you to figure out how best to use this platform for your company's benefit.